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What is Duplicate Content?
...and should you be concerned about it on your website or blog? The term “duplicate content” generally refers to having multiple pages on your website displaying the same, or nearly the same,...
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Google Cracking Down on Google+ Local Reviews
Google+ Local (formerly known as Google Places) has become a favorite target for posting fake reviews. For every legitimate way to help websites rank well in search results, there are 100 ways to game...
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Blog Like a Boss
If you're blogging for your business, keep in mind that more is more. Don't do it if you're not going to do it well. It's like any other effort you've made on behalf of your business: if you do it...
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Narrow Your Niche for the Big Payoff
It's as true in business as in life: you can't be all things to all people. Your business is focused on a specific service or services, or a certain product or set of products. Your target customer is...
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Running a Small Business from a Smartphone [Infographic]
The folks at Desk by Salesforce say that about a third of small business owners in the United States use their smartphones to manage their banking, customer relationship management and more. They put...
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What is a Business Blog?
Assuming you're not a celebrity, and therefore your business blog isn't about you personally, there are some things that differentiate a business blog from an opinion blog or a hobby blog or any other...
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The Truth About SEO in 2013
Search Engine Optimization and the people who profess to be "experts" at it, still suffer from a sketchy reputation. There have been years and years now of controversy and debate, a fire that is...
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How to Do Basic Keyword Research
There’s no point writing about stuff on your website or business blog if no one is looking for any information on it. Right? So how do you know what people are interested in reading about? How do you...
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Google PageRank, Linkbuilding and Your Business
According to ComScore, last month 67.5% of all searches on the Internet in the U.S. were done with Google. They have consistently held the lion's share of the search market for years. That's the...
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Don’t Think You Need a Mobile Website? Think Again
Just because your website can be viewed on a smartphone doesn't make it a "mobile" website. It's great if your web pages can shrink down small enough to fit on my phone, but if I have to zoom in (and...
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How to Set Up Google Authorship (And Why)
If you publish any content online, Google wants to identify you as the author of what you write, whether it’s on your own website or blog, or if you contribute content to other online media....
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Please Don’t Create a Twitter Account for Your Business
Unless you plan to use it, manage it, engage with people and tweet useful stuff every day! You may be feeling the pressure to jump into Twitter for your business because you’re hearing all about how...
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Reviewing Reviews [Infographic]
Using data from over 20 respected sources, the folks at PeopleClaim have put together the following infographic on online reviews. They were curious how many people were searching for reviews, what...
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What is Reputation Management?
Reputation management has undergone major changes in the past 5 years. It still means exactly the same thing it always has; it’s anything you do to ensure that your company’s reputation is the best it...
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How Blogging Increases Traffic and Leads [Infographic]
In case you’re wondering if it’s worth the time and effort to have a blog for your business, consider these compelling numbers: Blogging gets 55% more web traffic and 70% more leads. Blog posts that...
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Want More Leads? Build a Better Landing Page
If your online advertising is bringing you more business than you can handle, you may not need to read this. You can still benefit, though, by learning how you can pay less for the leads you get. How?...
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Social Media for Business Explained [Infographic]
This Social Media Cheat Sheet from SM2 (a social media monitoring platform) explains in clear terms what each of the top 9 social networks for business are all about. It’s a handy guide that will help...
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Everything You Always Wanted to Know About Twitter for Business
In case you’re not familiar with it, the newly refreshed Twitter for Business website has great resources for small businesses. If you’re thinking about using Twitter as a tool to grow your business,...
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Top 10 Ways to Fail with Google AdWords [Infographic]
The three main ingredients in a successful Google AdWords campaign are the landing page, the strategy and the content of the ad itself. We’ve talked about how to Build a Better Landing Page, and the...
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Keywords Still Matter to the Search Engines
If you have a business website, you’ve undoubtedly heard about keywords and recently you may have heard that keywords don’t really matter. At its most basic, a keyword can be one word or a phrase and...
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